Vysyons Journal
Notes on storytelling, heritage, celebration, and the work of preserving what matters.
What PRSA ICON Taught Me, and What I’m Missing This Year
I attended PRSA ICON in 2024 as an undergraduate and in 2025 as a graduate student. This year, I’m reading the agenda from the outside and thinking about what the margins of a conference give you that sessions can’t.
Five Questions to Ask Before You Write Anything
The first twenty minutes of almost any communications project look the same, and almost none of it is writing. These are the five questions I ask before drafting anything, including the one most likely to start an argument.